17,893,500 UZS for HUB.UZ — A New Domain Auction Record!

The final price was established through open bidding, where the value was determined entirely by real demand from the participants. 🪙

This result confirms that domain names today act as digital assets, with their value driven by market mechanisms—and auctions remain the most transparent tool for determining that value. However, the auction isn't just about breaking records; it's about making a deliberate choice. It provides a place to select a domain name tailored to a specific project, brand, or business goal, based on current market conditions.

For many participants, the auction serves as the meeting point where a sought-after domain name finally finds its owner.