Responsibilities:

• Development and implementation of a Go-To-Market strategy for the company's products: IT Outsource / FacePay / PalmPay;

• Shaping and developing product positioning in the market;

• Defining the ICP (Ideal Customer Profile) and segmenting target markets;

• Developing and maintaining a 12-month marketing roadmap;

• Selection and prioritization of marketing channels (digital, performance, PR, events, etc.);

• Planning, monitoring, and optimizing the marketing budget;

• Collaborating with product and sales teams to launch products to the market;

• Analyzing the effectiveness of marketing activities (ROI, CAC, LTV, etc.);

• Managing contractors and internal resources (design, content, agencies).

Requirements:

• 4–5+ years of experience in marketing, including leadership or lead positions;

• Experience in developing and launching GTM strategies for IT/digital products;

• Understanding of product marketing principles and B2B/B2G markets;

• Skills in shaping positioning and value propositions;

• Experience with marketing budgeting and analytics;

• Ability to work with market segmentation and ICP;

• Strong communication and presentation skills;

• Strategic thinking and result orientation.

Conditions:

• Work in a national IT company developing the digital ecosystem of Uzbekistan;

• Work schedule: 5 days a week, from 09:00 to 18:00;

• Employment in accordance with the Labor Code of the Republic of Uzbekistan, providing 28 calendar days of leave;

• No strict dress code — we strive to break stereotypes about government organizations;

• Work in a strong team of professionals ready to share knowledge and experience;

• Participation in large and significant projects aimed at creating services to improve the lives of the population and optimize business processes in the country's leading enterprises;

• Participation in international projects and promotion of technological solutions in the global market;

• Opportunities for professional growth, training, and participation in international events;

• A modern office and a strong team of professionals.