Ucast Episode 20
Marketing surrounds us every day. It doesn't just sell products; it shapes culture, influences emotions, and changes our habits.
22.01.2026
Our guests today are the region's leading marketing experts: Diyor Mirzaahmedov — Chairman of the Board of the Marketing Association of Uzbekistan, and Ravshan Ibragimov — Head of the Association's External Relations Committee.
In this episode of Ucast, we discuss:
- How the "illusion of choice" became a brand's ultimate weapon;
- Why algorithms and social networks have turned into the "ideal friend" that robs us of our freedom;
- How IT technologies have made marketers' jobs more efficient, yet more complex;
- What kind of marketing brings in "real" money rather than just dry numbers in reports;
- Microsoft vs. Apple, Coca‑Cola and Korzinka, Uzum and Uzbek startups.
This episode is for entrepreneurs and marketers. It is for those who want a deeper understanding of the market and want to know what marketing is — and isn't — capable of. It is also for anyone who wants to see clearly how decisions are actually made: in business, in marketing, and in our own minds.